Local Chinese fashion brands and traditional designs take center stage at Shanghai event
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2026-04-01 19:27
Share
Share - WeChat
The rising popularity of Chinese-style design is backed by market data. The iiMedia Research's data on China's economic consumption behavior survey in 2025 shows 85.79 percent of domestic consumers prefer local trendy brands. Among the participants, 48.69 percent cited "full of Chinese style" as the top reason for their preference, highlighting strong market recognition for brands with Chinese cultural roots.
- Juvenile prosecution figures down year on year in China: white paper
- China Coast Guard conducts law enforcement patrols in waters east of Taiwan island
- Gansu makes pairing project social model
- FIFA licenses Ningxia's hemp-weave craft
- Caring cook serves elderly empty-nesters
- China renews efforts to assist migrant and left-behind minors
