China's online consumers were fully stimulated on Nov 11, also called Singles Day because of the number of ones in the date.
A woman in East China's Zhejiang province spent 20.5 million yuan ($3.4 million) buying a diamond on the Internet on Monday.
Meanwhile, about 66 million pieces of disposable diapers were sold in nine hours on Monday, enough to absorb all the water in six West Lakes, Dahe Daily reported.
Special coverage: Shopping meets dating on 11.11
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