At the foot of the historic Tengwang Pavilion and within the quiet halls of a bookstore in the Aixi Lake Forest Park in Nanchang, Jiangxi province, a unique photography exhibition is drawing the attention of visitors to the fifth National Conference on Reading.

Unlike traditional showcases of polished art, the exhibition presents more than 100 snapshots of ordinary people immersed in reading. The images show a market vendor turning pages under dim light after closing; a child curled up in a narrow secondhand bookstore aisle; a mother and daughter sharing a picture book in a community corner; and a construction worker resting against bricks with a novel in hand.

These are not staged portraits but candid moments that reveal a literary spirit thriving beyond the confines of formal libraries and classrooms.

What sets the exhibition apart is its origin. All photographs were submitted over the past four years by ordinary Jiangxi residents, who may be readers, librarians, bookstore clerks, and passersby who paused to capture quiet moments either on cameras or phones.

Since debuting at the Jiangxi provincial reading conference in 2023, the grassroots project has amassed over 1,000 submissions, evolving into a beloved cultural feature in the province.