As for the location choice, Sciuto says the team visited Shanghai three times to see 10 locations.
“I think the show speaks for itself. We’re unconventional luxury. We don’t follow trends or patterns. We really believe that luxury is inclusive,” Sciuto says.
“The container yard is industrial, and basically the opposite of what we do. We are artisans and craftsmen. This opposition between the industrial and craftsmanship really shows that Margiela thinks differently and tries things that have never been done before.”
