The winter festival's transformation into a comprehensive, culturally resonant, and experientially driven destination exemplifies the move from scale to quality, from singular attraction to holistic ecosystem. This model is expected to be deepened and promoted in the next stage of national development.

China's tourism industry, bolstered by robust policy support and evolving market trends, is poised to enter a new phase of high-quality development during the 15th Five-Year Plan period (2026-30), experts and industry players say.

They concur that the sector will play a pivotal role in expanding domestic demand, enhancing cultural exchanges, and contributing to the nation's modernization.

The country will develop a broader range of high-grade products and improve the quality of services to boost the tourism sector, according to the Recommendations of the Central Committee of the Communist Party of China for Formulating the 15th Five-Year Plan for National Economic and Social Development in October.