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Consumer spending in Shanghai saw double-digit growth, both online and offline, during the three-day Dragon Boat Festival that ended on Monday, thanks to diversified consumption activities and promotions, according to official data.

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The holiday saw a 17.3 percent year-on-year growth in both online consumption and physical-store spending, which amounted to 31.1 billion yuan ($4.29 billion), according to the Consumer Market Big Data Laboratory (Shanghai).

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In total, 17 billion yuan was spent at brick-and-mortar stores, up 19.1 percent year-on-year, while online sales surged 15.1 percent to 14.07 billion yuan.

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In Shanghai's 35 major business districts, foot traffic amounted to 14.03 million passenger trips, up 2.5 percent on the same period last year.

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Consumers from outside Shanghai spent 8.12 billion yuan via some 7.07 million passenger trips during the holiday, up 2 percent and 11.8 percent from a year ago, respectively, according to big data collected by China UnionPay.

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Visitors from Jiangsu province contributed 20.2 percent of the consumer spending from outside Shanghai, with other major contributions coming from shoppers from Zhejiang province, Beijing, Shandong province, and Anhui province.

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