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People line up for hours at two small shops near the Confucius Temple in Nanjing to buy freshly baked sesame pastry made with duck fat.

Zhu Jun, manager with Nanjing Osmanthus Ducks Group, said it has developed duck products, redesigned its packaging and taken part in many activities to attract more customers and publicize the city's duck culture.

"We've provided new-flavored duck wings, hearts and gizzards," he said. "They are vacuum packed in well-designed wrapping. We only have about 40 workers at the factory, but we have produced 10 million ducks annually in recent years by using new technologies.

"We hope that time-honored brands of duck products will remain popular among the next generation, and we'll follow trends to publicize the products with more attractive images and better quality."

Guo Jun contributed to this story.

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