Cultural confidence
In recent years, an army of younger Chinese fashion designers are now not only gaining prominence in the domestic mainland market but also internationally.
The "big four" fashion weeks —London, Milan, Paris, New York— have witnessed more and more Chinese designers to show off their fashion brands.
In Cheng's perspective, it is positive to see more Chinese fashion brands shine on the world stage, but Chinese fashion industry is yet to fully develop a taste for its own talents, as some designers still have a preference to appeal to Western aesthetic standards first and take pride in showing the brands in the foreign fashion weeks.
"China boasts broad and splendid culture in its long course of history, and Chinese-style is a great source for some luxury brands to upgrade their products," Cheng said.
