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British Museum's online shop a hit in China

By Bo Leung in London | chinadaily.com.cn | Updated: 2018-07-26 23:53
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The store sells mobile phone shells, tapes, erasers and other items with various themes, including the Egyptian pharaoh. Photo from the British Museum's Tmall store

Last year, the favor was returned with an exhibition entitled The British Museum: A History of the World in 100 Objects being held at the Shanghai Museum. National Business Daily reports that souvenirs worth more than 3 million yuan ($ 441 million) were sold at the exhibition.

The merchandising partnership between the British Museum and online retail giant Alibaba, which owns Tmall, was announced back in 2016.

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